I had an interesting phone call with a prospective client. I didn’t know him, and hadn’t worked with his (large) company. He was looking for a social media vendor, and was referred to me by a mutual contact who had attended one of my training workshops. In that workshop, we discussed social media ROI realities.
Our mutual friend has apparently emphasized the importance of well defined, realistic, ROI. And his belief that if an agency couldn’t provide that, then they weren’t any good. Sounds reasonable, right? Not so fast.
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